ANAL TAR: bad idea
Written by Joel Klampert on September 16, 2008 – 1:51 PM -
If you have been a reader of my blog for anything longer than a minute then you know I am a designer. What you might not know is I also do marketing consulting.
This is an example of where I will be heading with the new blog when I move to klampert.com. In addition to all of the other random coolness I post I am going to be posting a ton more on design and marketing for the church. So this is only the beginning.
You are probably wondering what is the deal with the title. I am moving from cecworship to a hosted blog at klampert.com within the next month, after I get it looking cool.
Moving is easy, but coming up with a name I liked that would not completely throw people off is tough.
Thanks to this community I have decided to go with klampert.com, but you didn’t see any of the others I went through.
The #1 name I wanted to use was “an altar. com”. I think of my site as my altar to God. A place I can document His greatness in my life. The problem was when typed in a browser it reads analtar.com. ANAL TAR.com. Yikes! Can’t use that.
So for my first tip in marketing and choosing a name:
Make sure that when it is written out in multiple applications that it still works or you could have ANAL TAR.
The best example of this kind of error is from Saurday Night Live. Sean Connery on celeb jeopardy says “I’ll take the rapists for $200 alex.” and the category is THERAPISTS.
Take a look at your choices in names and how they relate to context. Watch out for anal tar.
Tags: anal tar, CEC, CECWorship, Charismatic Episcopal Church, design, klampert, marketing, Religion
Posted in CEC, CECWorship, Random chatter, design, marketing | 14 Comments »
















September 16th, 2008 at 1:58 PM
Hmmm.. I wonder if butt-splicer.com is registered??
Actually.. I don’t want to know.
September 16th, 2008 at 2:00 PM
Good catch.
September 16th, 2008 at 2:03 PM
ha ha…butt splicer…that pic is so funny to me…cus you need butt splicer if you have used anal tar…
uh…sorry.
September 16th, 2008 at 2:06 PM
Here’s a question for you. Are you going to have the blog at klampert.com/blog or just klampert.com ??
September 16th, 2008 at 2:11 PM
just klampert.com Having it as a subdomain would mean I woul have to do something with the rest of the site. I will have a page with my music and design etc. but honestly the site is my blog…
I think if I was a ouring musician I would do it at /blog because that would not be main part of the site
September 16th, 2008 at 4:01 PM
yeah too bad the domain for pen island is already taken
September 16th, 2008 at 7:58 PM
domain names are funky with no spaces sometimes. good example.
September 16th, 2008 at 10:08 PM
wow close call.
haha
September 16th, 2008 at 11:05 PM
Too funny. My wife (Leslie Brooke) just drooled all over herself laughing so hard.
September 16th, 2008 at 11:43 PM
I thought ANAL TAR was all about bringing people together and making them stick.. lol
September 17th, 2008 at 8:42 AM
excellent!
September 17th, 2008 at 7:49 PM
Haha, I love the Celebrity Jeopardy reference!!
Norm McDonald’s Burt Reynolds always had me cracking up!!
And kudos on the catch!!
September 18th, 2008 at 9:25 AM
You should call your design site “speedofart.com”
September 18th, 2008 at 9:26 AM
Or, since you exchange ideas with experts you should call it Experts Exchange “expertsexchange.com”