ANAL TAR: bad idea

September 16, 2008 — 14 Comments

If you have been a reader of my blog for anything longer than a minute then you know I am a designer. What you might not know is I also do marketing consulting.

This is an example of where I will be heading with the new blog when I move to klampert.com. In addition to all of the other random coolness I post I am going to be posting a ton more on design and marketing for the church. So this is only the beginning.

You are probably wondering what is the deal with the title. I am moving from cecworship to a hosted blog at klampert.com within the next month, after I get it looking cool.

Moving is easy, but coming up with a name I liked that would not completely throw people off is tough.

Thanks to this community I have decided to go with klampert.com, but you didn’t see any of the others I went through.

The #1 name I wanted to use was “an altar. com”. I think of my site as my altar to God. A place I can document His greatness in my life. The problem was when typed in a browser it reads analtar.com. ANAL TAR.com. Yikes! Can’t use that.

So for my first tip in marketing and choosing a name:

Make sure that when it is written out in multiple applications that it still works or you could have ANAL TAR.

The best example of this kind of error is from Saurday Night Live. Sean Connery on celeb jeopardy says “I’ll take the rapists for $200 alex.” and the category is THERAPISTS.

Take a look at your choices in names and how they relate to context. Watch out for anal tar.

Joel Klampert

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14 responses to ANAL TAR: bad idea

  1. Hmmm.. I wonder if butt-splicer.com is registered??

    Actually.. I don’t want to know.

  2. ha ha…butt splicer…that pic is so funny to me…cus you need butt splicer if you have used anal tar…

    uh…sorry. 🙂

  3. Here’s a question for you. Are you going to have the blog at klampert.com/blog or just klampert.com ??

  4. just klampert.com Having it as a subdomain would mean I woul have to do something with the rest of the site. I will have a page with my music and design etc. but honestly the site is my blog…

    I think if I was a ouring musician I would do it at /blog because that would not be main part of the site

  5. yeah too bad the domain for pen island is already taken 😛

  6. domain names are funky with no spaces sometimes. good example.

  7. Too funny. My wife (Leslie Brooke) just drooled all over herself laughing so hard.

  8. I thought ANAL TAR was all about bringing people together and making them stick.. lol

  9. Haha, I love the Celebrity Jeopardy reference!!
    Norm McDonald’s Burt Reynolds always had me cracking up!!

    And kudos on the catch!!

  10. You should call your design site “speedofart.com”

  11. Or, since you exchange ideas with experts you should call it Experts Exchange “expertsexchange.com”

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